BetterPT is reimagining patient access to physical therapy by focusing on convenience, simplicity and education.
Snapback Digital was tasked with helping BetterPT reach new patients and educating them on the value of the BetterPT platform. There was a need to amplify Direct Access, which is a policy that removes state law mandates of a physician referral to access a physical therapists’ services.
Our targeted ads focused on promoting two elements: the platforms convenience and patient self-referrals. Short videos highlighting key app features went a long way in proving BetterPT’s value.
We worked closely with BetterPT to build a robust content strategy across social channels and their blog that focused on achieving a few different goals: brand awareness, app downloads, and consumer education.