Each year, the Ministry of Agriculture, Forestry and Fisheries of Japan sponsors a Japanese cuisine awareness month that aims to promote trade with US-based restaurants and grocery stores.
Our Role
Digital Ads
Influencer Marketing
The Task
Snapback Digital was tasked with devising a paid social media and influencer marketing strategy to promote the deals and the participating venues for the one-month campaign.
Ad Strategy
It was important to our client that his campaign reach a targeted audience living primarily in New York City and Los Angeles. We linked ads to the campaign website so interested foodies could browser participating restaurants in their area.
We A/B tested creative and audiences to maximize the reach of the Facebook campaign.
Influencer Marketing
Working in tandem with the Facebook ad campaign, Snapback Digital coordinated with influencers in Japanese cuisine that had substantial reach in New York City and Los Angeles.
With a series of posts form select influencers, the campaign reach expanded immensely helping drive more traffic and social engagement.
The Results
Exposure for participating restaurants
Increased
Awareness
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