Jon Jones exploded onto the UFC stage becoming the youngest Light Heavyweight Champion in UFC history. In the span of just a few years, Jon grew from having his first UFC fight, to being one of the best fighters in the sport’s history.
Jon’s rise to stardom happened in the blink of an eye. Snapback Digital was tasked with helping Jon build and manage social media channels in a professional manner throughout the course of this rapidly evolving career.
As a quickly budding public figure, it was crucial to ensure that Jon’s channels reflected character and built excitement around him as a fighter and professional athlete. We helped manage sponsorship opportunities and obligations and we also provided social media counsel on best practices.
As an athlete in a sport with typically short career spans, it was important that Jon focus on monetizing his celebrity when appropriate. We helped oversee the building and design of Jon’s website as well as implementing ad space so he could capitalize on his website traffic.